I met Marydale DeBor, JD, while working on a Green Seal case study (described below) of her work at New Milford Hospital in Connecticut. This first project led to a long-term collaboration with Marydale as she developed her company, Fresh Advantage®. Together, we wrote website copy and case studies, blogs, and a white paper.
I also wrote “Plow to Plate: The Community Hospital as Change Agent” (Sustainability, 2012, 5:2), which described the development of an award-winning food service operation at New Milford Hospital that featured fresh, locally sourced food for patients, staff, and visitors.
“Elaine has a unique combination of skills that enables her to be extremely effective in developing communications materials for professionals. In working with her I’ve found these talents to include:
- Great (not just good) listening skills
- Equally strong research skills
- The ability to absorb new information quickly and then synthesize the content into a compelling narrative using language appropriate to the target audience(s).
“Elaine is able to take one’s ‘story’ (of skills, experience, and capacity) and assist a client in understanding how to communicate all of that into a rational appeal that works in marketing documents, advocacy appeals, blogs to demonstrate currency and know-how, and when needed, scholarly writings.” — Marydale DeBor, JD, Fresh Advantage®, Cambridge, MA